Get your Mojo On at the 2010 Blue Marlin Classic
June 4, 2010 | Staff Writer | The Emerald Coast is sure to find its mojo at this year’s Blue Marlin Classic with the debut of the future of sportfishing apparel. Where better to unveil the world’s newest and edgiest line of sportfishing apparel than amidst the anglers who inspired it.
Mojo Sportswear Company was created for you — avid anglers who understand the need for functionality, but have long desired a line that is enjoyable to wear on and off the water. The line was created by anglers just like you who recognized the need for such a brand — one that really would bring the mojo back to the sport of saltwater fishing.
Be on the lookout for the boat that inspired the name during this year’s tournament. Mojo, the vessel owned by investor Rodger Bagwell, will be on the water competing right alongside the other hopeful anglers for this year’s top marlin. Company owner and founder, Tim Mossberg, will also be around competing for that prized fish and the title of Top Angler. Mojo was chosen as the name that would carry this brand into the future of sportfishing apparel because it encompasses the lifestyle of an angler, the freedom of the water coupled with the intensity of the hunt and the accomplishment of the catch.
Fishing isn’t just a sport, it’s a lifestyle, and the Mojo team understands that lifestyle better than anyone.
“We decided that the name Mojo said everything that we were trying to convey,” Mossberg said. “It’s all about bringing something new to the market that the consumer is looking for, and we’re having a great time doing it.”
This ain’t your paw paw’s fishing shirt, and come June 22 you’ll be able to see why. Mojo is edgy yet functional and updated with the necessary durability that allows it to outperform any line on the market today. The durable, surfer-inspired material makes it easy to wear on and off the water, and the cutting-edge marine graphics makes it easy to wear seven days a week. This is the next generation of sports apparel. Get your Mojo On this year with Mojo Sportfishing Gear!
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